Archive - Spin Class

Spin Class Case Study: Bipartisanists, Brand Death, and What Comes Next

A better way to think about bipartisanship in Trump 2.0

Jul 30 •

Crisis Comms, Cheating CEOs, and Coldplay

What the Coldplay kisscam fiasco exposes about startup culture and comms

Jul 21 •

Trump-Jeffrey Epstein Talking Points Won't Save Us

The limits of "There's a list and Trump is on it!" messaging

Jul 16 •

Trump State Department Cuts: A National Security Own Goal

One of the darkest days in American diplomatic history

Jul 12 •

"A Lot of Taking Up Space" - The Beyoncé History Master Class

Cowboy Carter in DC, and reclaiming Americana in the Trump Era

Jul 8 •

June 2025

The Boucher Rules

"Good guidance can explain the issue to your mother"

Jun 30 •

Lessons from the Trump/Mamdani Voter Bloc

Yes they're real, and no, they did not read any white papers

Jun 27 •

Spin Class Case Study: So, You Want To Hang a Shingle (Part 2)

LLC vs. S Corp, accounting and legalese, scoping (hourly/project/retainer), and straight talk on creating your price sheet

Jun 24 •

Spin Class Weekend Reads 6/20/25

Underpants Gnomes, AI in higher ed and the courtroom, and Tucker Carlson

Jun 20 •

Spin Class Case Study: The Underpants Gnomes Theory of Foreign Policy

What we're not talking about when we talk about bombing Iran

Jun 18 •

Spin Class Weekend Reads 6/13/25

#NoKings and staying on message, Ehud Olmert's press tour, and a feast for theater kids

Jun 13 •

Spin Class Case Study: So, You Want To Hang a Shingle (Part 1)

Landing your first client, building your book of business, accountabili-buddies, and how NOT to market yourself.

Jun 12 •

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