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"You're a Pirate Who Keeps Trying to Join the Navy"
In my Self-Authoring Chaos Era
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Emily Horne
2
"We Trust the Algorithm More Than An Editor"
A student comment sparks a lot of discussion (and a new Substack)
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Emily Horne
3
Spin Class Case Study: Bipartisanists, Brand Death, and What Comes Next
A better way to think about bipartisanship in Trump 2.0
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Emily Horne
7
Crisis Comms, Cheating CEOs, and Coldplay
What the Coldplay kisscam fiasco exposes about startup culture and comms
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Emily Horne
Trump-Jeffrey Epstein Talking Points Won't Save Us
The limits of "There's a list and Trump is on it!" messaging
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Emily Horne
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Spin Class Links 5/23/25: The "Elon Stepping Back" PR Feint Edition
 • Emily Horne
1
Spin Class Case Study: It's Not About "A Joe Rogan of the Left"
 • Emily Horne
1
Trump State Department Cuts: A National Security Own Goal
 • Emily Horne
“Just Pick Up the Phone and Start!” The Spin Class Interview with Preston Stewart.
 • Emily Horne
Trump State Department Cuts: A National Security Own Goal
One of the darkest days in American diplomatic history
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Emily Horne
"A Lot of Taking Up Space" - The Beyoncé History Master Class
Cowboy Carter in DC, and reclaiming Americana in the Trump Era
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Emily Horne
1
The Boucher Rules
"Good guidance can explain the issue to your mother"
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Emily Horne
2
Lessons from the Trump/Mamdani Voter Bloc
Yes they're real, and no, they did not read any white papers
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Emily Horne
Spin Class Case Study: So, You Want To Hang a Shingle (Part 2)
LLC vs. S Corp, accounting and legalese, scoping (hourly/project/retainer), and straight talk on creating your price sheet
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Emily Horne
Spin Class Weekend Reads 6/20/25
Underpants Gnomes, AI in higher ed and the courtroom, and Tucker Carlson
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Emily Horne
Spin Class Case Study: The Underpants Gnomes Theory of Foreign Policy
What we're not talking about when we talk about bombing Iran
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Emily Horne
Spin Class Weekend Reads 6/13/25
#NoKings and staying on message, Ehud Olmert's press tour, and a feast for theater kids
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Emily Horne
Spin Class Case Study: So, You Want To Hang a Shingle (Part 1)
Landing your first client, building your book of business, accountabili-buddies, and how NOT to market yourself.
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Emily Horne
Spin Class
Spin Class
Politics, policy, and culture through a communications lens.

Spin Class

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