Products job is to center users and buyers, which may be among the audiences comms targets but usually is a much smaller subset. Meet them where they are is a shared goal, but the tools you’re using for impact are different: features, capabilities, UX.
Products job is to center users and buyers, which may be among the audiences comms targets but usually is a much smaller subset. Meet them where they are is a shared goal, but the tools you’re using for impact are different: features, capabilities, UX.
Well said, Emily!
A+++++
With you on so much here. Ancient maternity clothing ftw! And forever asking my comrades in arms who we're trying to reach.
Cancel the WHCD. It is gross and way too chummy. A bad look for media.
Truly WHO IS THIS EVEN FOR